Pick one concept from the assigned reading that you found useful or interesting and discuss it.

The concept from chapter fifteen that I found useful was the re-discussion on types of appeals. There are four types. The first is termed Logos, this type of appeal is used when your have logical proof that accompanies your argument and you are appealing to the audience to use there logic when deciding on your view, you also use facts and statistics as your examples as stated in Coopman & Lull. The second type is termed Ethos and is used when the speaker has credibility with the subject. To sway his or her audience the speaker would use references to there own expertise on the topic. Possibly if you were a victim or have experience of being an advocate for a specific topic you could use Ethos.
Pathos is the third type and uses emotional proof to sway the audience, and as examples provides a humorous quote or story. The last type that is stated along with the latter by Coopman & Lull is Mythos. This appeal uses cultural beliefs and values to bring persuasion to an audience. Well know fables or cultural specific stories are used as examples to provide evidence. For my next speech I will be using Logos to make my appeal. Plenty of facts and statistics will help me to persuade my audience!